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NBA All-Star Game Events

New Era Cap

While hosting exclusive events during the 2017 All-Star Game in Los Angeles, New Era Cap passed the ball to The Martin Group to drive some all-star creative.

Provocative posters featuring New Era’s NBA Brand Ambassadors were displayed in the New Era Design Lab (D-LAB), a specialty retail outlet located inside the STAPLES Center, site of the big game. Along with product posters and point of sale signage promoting New Era’s EK Fall/Winter Collection, we executed environmental graphics and in-store decor.

Our team also crafted invitations and miscellaneous collateral (Snapchat filters, cocktail menus, step & repeats, etc.) for New Era’s elite Mike Will Made It premiere party at 1Oak.