Stocking one of the nation’s top grocers with fresh packaging, collateral, and faces.
Rated America’s Most Respected Company by Harris Interactive and No. 1 for Company Reputation by Nielsen, Wegmans Food Markets is a Rochester-based supermarket that’s gained national praise over the years for its family values, superior customer service, and top-quality products. With an almost cult-like following, the grocer wanted to maintain its high level of standards and acclaim in all facets of its business, including its internal brand packaging, external-facing events, digital and email marketing, and new-store recruitment efforts.
Through a multifaceted creative relationship including everything from package design and rollout to event collateral and employee recruitment campaigns, TMG has supported Wegmans through their ongoing success as they continue to increase their number of branded products, signature customer events, and store openings. From this positive momentum, we’ve broadened our creative support for their Grand Openings while seamlessly supporting their ongoing package redesigns and digital marketing efforts to help keep the brand fresh, inviting, and top-of-mind for new and existing customers.