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Syracuse University

With Syracuse University celebrating their 150th anniversary, they took the opportunity to simultaneously celebrate this remarkable milestone and launch their largest ever comprehensive fundraising campaigns.

Looking to raise $1.5 billion in support to advance the education, experiences, and opportunities offered by the university, Syracuse turned to The Martin Group to help turn the school’s undeniable spirit into the Forever Orange campaign.

Through creative tactics focused on the institution’s 150-year history of excellence and impact on campus and in the community, we promoted their history of firsts while stoking enthusiasm for the future. Ultimately our efforts provided a compelling, unifying, and consistent message focused on the advancement of Syracuse University—and showing the world what Orange can do.