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Seneca Casinos

It’s Time to Play

Why do people visit a casino? Research told us that there is one answer—life is dominated by other people’s rules, needs and agendas. A casino is one of very few places where a person feels free to cut loose and play.

But research tells us that there are also many answers. Play means different things to different people so the reasons are as varied as the individuals on the casino floor, on the massage tables, on the dance floor, or on the 18th green.

The Martin Group’s rebrand featured refreshed contemporary logos and a cohesive brand that showed to a wide variety of demographic audiences that “It’s Time to Play” whatever play might mean—and that Seneca Resorts & Casinos is the place to do it.