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Schneider's Seafood and Meats

For years, Schneider’s Premium Seafood has built its business on distributing exceptional seafood to high-end restaurants in Buffalo and Rochester.

With the addition of a new, state-of-the-art meat-cutting room, they had begun to develop their meat offering as well. But without the long-held reputation enjoyed by their seafood, meat was suffering from a lack of recognition. The Martin Group stepped up, creating for them a new brand identity, Schneider’s Seafood+Meats, that spoke to their focus on quality, their rich history, and their standing in the industry, from a beautifully crafted brochure to truck wraps and a bold, new tagline—Top of the Food Chain.