Keeping families close to their children during a hospital stay takes a team effort—and a caring community.
For more than 25 years, Ronald McDonald House Charities (RMHC) of Rochester has been known for providing a supportive “home-away-from-home” for families of children receiving healthcare in the Rochester community. To support these efforts and improve the health and well-being of children, RMHC needs financial support from the community.
The Martin Group worked with RMHC to create the direct mail piece for their annual appeal—one of the organization’s main fundraisers. We brought the house to life, featuring the heartwarming story of a family helped by RMHC, and showcased the unique benefit it offers the community: giving families a close, comfortable and affordable place to stay while their child receives the critical medical care they need.