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The Martin Group welcomed Denver-based fast-casual Mexican restaurant Qdoba to Niagara Falls, NY by orchestrating their opening day event and organizing media relations and social media.

Highlighted by Qdoba’s famed 3-Cheese Queso, hand-smashed guacamole, and Knockout Tacos, the day also offered local celebrity appearances, a photo booth, free chips and queso, and more. Our male model luchadors enticed passersby to visit the LaSalle Center location and sample Qdoba’s festive fare. Generous in flavor and in spirit, a portion of the opening day proceeds benefited Niagara Falls Memorial Medical Center.