In 2018, Perry’s Ice Cream celebrated its 100th birthday with the launch of limited edition premium ice cream retro flavors.
With the objectives to grow sales, grow awareness and celebrate, Perry’s paired up with The Martin Group. Spinning off of Perry’s tradition of creating old-fashioned ice cream one batch at a time by blending only the best ingredients starting with fresh milk and cream (also known as “the good stuff” by Perry’s Ice Cream founder H. Morton Perry), our team crafted a special anniversary campaign called “The Good Stuff.” A customized landing page, social media content and graphics, radio spots, and point of sale materials were produced to reacquaint old and new audiences with the favored flavors from the past.
Leveraging the momentum from the anniversary, we developed several new campaigns and initiatives. From raising brand awareness in new markets, promoting new, dairy-free alternatives, and a full website redesign, we’ve served as a trusted partner to Perry’s marketing and advertising efforts.