Looking to become a well-known brand in the Buffalo beer market, Muskoka Brewery consulted with The Martin Group.
Tying into their 20th anniversary, we planned a number of events to celebrate both their history and arrival in Western New York. May 26, 2016 was the first event, an Anniversary Party at Ballyhoo to celebrate 20 years of Muskoka craft beers. From June until August, there were “Muskoka Mondays” at Canalside’s beer garden with live music, free samples of Muskoka beers, and giveaways. Additional summer events included Hopped Up Happy Hours for several local Buffalo businesses and a Consumer’s Craft Cruiser Experience with members of the Muskoka team. We also created social media content and earned PR opportunities.