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When Eaton Office Supply came to TMG for a rebrand, we were happy to help freshen up the only local, family-owned office products company in WNY. Inspired by their constant delivery of parcels and square-shaped items to people and businesses, our designs were decidedly box-esque in execution. A sharp geometrical “E,” the logo mark could also be a view from above, looking down into a cube/office (appropriate because Eaton helps design office interiors as well). We used a shape in the logo to create a background pattern for branding on their delivery trucks, enhancing the ubiquitous impression that Eaton makes during their rounds about the city.