Rising to the challenge.
Catholic Charities of Buffalo is the largest, most comprehensive human service provider in Western New York impacting the lives of more than 150,000 Western New Yorkers each year in its eight-county region. It serves people of all faiths and backgrounds, ensuring that children, families, and seniors have the opportunity to live meaningful, healthy, and fulfilling lives through 70 programs and 61 locations. For a number of years, The Martin Group partnered with Catholic Charities to rally support from Catholics and non-Catholics alike by raising awareness of the provider’s many offerings—from basic services to behavioral health programs to housing assistance. We worked to achieve this with tactics ranging from traditional media to Annual Appeal campaigns to specialized campaigns. As our partnership continued, a special focus was placed on engaging with new audiences in Western New York, communicating the need for support in every corner of our community.