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When Bak USA—the company behind computers and tablets that are born in Buffalo and made for the world was ready to announce a game-changing partnership with Microsoft OEM, they looked to The Martin Group for a successful public relations and social media approach.

Between media relations, press event coordination and strategic social media influencer outreach, we helped get the word out on the next evolution for their unique products that are changing what it means to make it in the USA. Pre- and post-event media coverage generated 290 stories—including three separate articles in the Buffalo News and 16 broadcast segments—for a grand total of 15 million media impressions.