Rob Dimmer

Vice President & General Manager, Mr. Smith

Rob Dimmer - The Martin Group

Rob leads Mr. Smith, The Martin Group’s brand strategy and content studio, extending the agency’s capabilities across brand, content production, social, and experience design. A designer by background, he stays close to the craft and works with our Growth and Insights team, where he has forged long-term partnerships with clients like Labatt USA, Seagram’s Escapes, Delaware North, Rich Products, and Girl Scouts of Western New York, work that has earned over 60 advertising awards. He is a graduate of Canisius University, where he studied Digital Media Arts and Marketing-Communications. Rob serves on the boards of the Child Care Resource Network and Central Amherst Little League, and sits on the Canisius High School Legacy Fund committee. Outside of work, Rob can be found coaching his son’s baseball team, following design and fashion, and playing guitar, basketball, and golf.