Collin Wittman

Strategy Director, Mr. Smith

Collin Wittman - The Martin Group

As Mr. Smith’s lead strategist, Collin’s work sets a strong foundation for brand storytelling that drives performance. He oversees content creation and curation in addition to organizing, scaling, and optimizing full-funnel paid advertising systems and marketing campaigns. Before joining Mr. Smith full time, Collin supported the newly founded agency while working on the in-house marketing team of a local draft beer equipment and cocktail culture supply company. A Canisius grad and founding member and editor of the Coffee-Stained Thoughts literary journal, he credits his career choice to his affinity for writing and publishing. When he’s not playing golf or coaching his son’s baseball team, Collin enjoys exploring restaurants and the library with his wife and three kids in East Aurora.