Sports – The Martin Group

Igniting the

biggest names

in sports

The most iconic names in the industry ushered by our integrated teams. We’d say we’re lucky to work with the world’s largest sports and lifestyle brands, but we know what it took to earn their trust. We’ve committed resources to understanding the generation that’s dictating trends and are always ready to move to wherever they go next.

Drips & drops

Consumer Marketing

Content Creation

Brand Development

Community Engagement

PR & Thought Leadership

Event Promotion

High-
Volume
Studio
Teams

As a global apparel icon, New Era Cap has dozens of campaigns and seasonal drops each year. To meet their needs, we created a dedicated, high-volume studio team capable of producing thousands of assets at a time. By closely integrating with their in-house team, we keep everything on brand and on schedule.

Break it down

Posts & insights to keep us on trend.

Winning strategies: Helping clients maximize their Bills partnerships

The Cup is coming: Understanding opportunities across U.S. soccer’s big year

Headliners in spring: How our clients scored throughout our shortest season

She’s got next

An ongoing series produced by The Martin Group, She’s Got Next connects our team with some of the most influential women across major leagues and global brands to amplify and celebrate their contributions then, now, and tomorrow to growing women’s sports.

Read On

Forging a dynasty

The sports and lifestyle industry is uniquely symbiotic. Brands look to their customers for inspiration and customers are inspired by brands. But to stand out in this highly sought-after space, even the biggest labels rely on partners that understand what will resonate next week, next year, and next decade.

Apparel & Lifestyle Brands

Sporting Goods Manufacturers

Professional Leagues & Franchises

Governing Bodies & Associations

Fitness Brands

Retailers

Let’s work together.

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