ADNET Technologies is a SOC II, Type 2 Compliant IT management and cybersecurity firm with offices in Farmington, CT and Albany, NY. When ADNET first came to us, they were in need of a holistic set of agency services: public relations support, search engine optimization, creative services, and a complete website re-design. But more than that, ADNET needed an agency with a reputation for working well with in-house teams. In other words, they needed The Martin Group. Early on, we built a strong, collaborative relationship with ADNET, allowing our integrated team to develop a deep understanding of their brand, service offerings, and sales process well before redesigning their website.
ADNET was looking for a refreshed, modern, and approachable website that could embody the firm’s sophistication and intelligence in an interesting and engaging way. Our creative team did just that, playing a crucial role in evolving the brand’s online presence via color palette exploration, fresh typography, interactive animation, and textural element incorporation throughout the website. Our team also provided ADNET with an ADA compliant design to ensure the website met the needs of all their potential clients.
Aside from the visual goals for their new website, ADNET requested that their content marketing efforts be displayed more prominently to showcase their team’s extensive thought leadership in managed IT, cloud, and cybersecurity services. Our digital strategy team worked closely with ADNET to ensure their blog, news, and earned media content was easily accessible and seamlessly woven into the hierarchy of information, further establishing their credibility with prospective clients. Altogether, our work brought greater clarity to the ADNET brand, positioning it to solve the IT problems of more businesses and more people than ever before. To learn more about ADNET Technologies, visit ThinkAdnet.com.