Crista brings considerable experience in marketing and retail spaces, along with contagious energy and enthusiasm, to our Creative Operations team. In a previous role, Crista dramatically increased revenue and completed over 126 store construction projects for New Era Cap in just a few years. She also earned one of the organization’s most prestigious honors: The David C. Koch “MVP” Award. Other professional achievements include creating the MLB’s tallest cap wall, launching her own women’s clothing boutique and mobile fashion truck, and completing various high-visibility projects with professional sports teams ranging from the Yankees and the Dodgers to the Utah Jazz and the Buffalo Bills. In her free time, Crista loves hanging out with her family, riding her horse, raising chickens, catching country concerts, and unplugging in her local coffee shop.