Going to the gala. – The Martin Group

When the Catholic Diocese of Buffalo needed a rebrand of their “Making A Difference” fundraising dinner, which helps raise money to support WNY Catholic schools and students in need, they turned to TMG. Our comprehensive approach started with the title, which we renamed Gala 22:6. Inspired by the Book of Proverbs: Chapter 22, Verse 6, which states, “Train up children in the way they should go, and when they are old, they will not depart from it,” the name speaks to the long-term positive effects of funding a Catholic education. It also serves as a reminder that these children will one day be the next generation of the Diocese’s congregation. The new look, which utilizes both contemporary type and biblically-inspired textured elements, was incorporated into invitations, RSVPs, envelopes and promotional materials related to the event, which takes place on January 29 at the Buffalo Niagara Convention Center.