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A better campaign.

1 min read
March 31, 2015

The Martin Group is proud to be the Agency of Record for Evans Bank. It’s always a pleasure to develop concepts for promoting their banking and financial services. Most recently, we had to showcase their Money Market Account (offering a market-leading 1.01% APY) and their new Mobile Deposit service (which allows customers to deposit a check into their accounts by simply capturing its image on their smartphone). Prominently placed strip ads in The Buffalo News have promoted both offerings, but we’ve taken a liking to the billboards highlighting Mobile Deposit. A clever little battery symbol and “100%” icon resting subtly in the upper right corner accentuate Evans’ readiness to serve in the mobile arena. And, as their tagline states, “that’s better.”


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