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MLB All-Star Game

Under Armour

Honoring those who smash home runs out of the park—and those who smash guitars on stage.

In 2019, Under Armour came to The Martin Group with an exciting new challenge—branding the 2019 MLB All-Star Game in Cleveland. Set in the home base of the Rock & Roll Hall of Fame, the event would need a unique look with legs across social, cage banner graphics, and in bespoke seeding boxes containing specially designed UA All-Star Game gear. Driven by the insight that rock and roll and baseball are actually quite similar, we were able to speak to the loudness and flashiness of the All-Star Game, while infusing the power of rock and roll legends, in the most visually evocative way possible.