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Rich Products

Since pioneering the world’s first non-dairy whipped topping in 1945, Rich Products has prided itself on being at the forefront of culinary innovation. While renovating their Buffalo corporate headquarters, Rich’s approached us for environmental branding of their new Innovation Center visitors area. We designed the space to tell the brand’s story and to showcase Rich’s history, capabilities, service, and family-oriented approach. Our work included three themed walls that capture the essence of the company and pay homage to their passion for food. We also developed an app for a 55-inch interactive touchscreen, which allows visitors to explore Rich’s timeline, company values, global presence, and leadership team.