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reVive Spine Center

When it comes to treating neck and back pain, every patient is different.

For Spine Surgery of Buffalo Niagara, their brand didn’t reflect just how passionately they believed this—and how they were different. The Martin Group went to work developing a new brand for Dr. Franco E. Vigna and his team. One that could show how their treatment services go beyond spine surgery by focusing on patients’ unique circumstances and needs. From these insights, reVive Spine Center was born. This new name, combined with a new website, visual identity, tagline (“Getting you back to you”), social media strategy, and accompanying collateral allowed us to show past, present and future patients how the reVive Spine Center focuses on them as individuals, and ultimately positioned the new center as a destination for solutions that eliminate their pain and help them get back to their lives.