to be part of the solution.
The Climate Leadership and Community Protection Act (CLCPA) of 2019 posed an unprecedented challenge to National Fuel’s NYS business. The Martin Group helped NF navigate the issue and communicate effectively with their various target audiences.
We created a first-of-its-kind campaign to position NF as a key part of the solution, advocating for lower emissions while empowering customers to become part of the solution.
More recently, we launched an advertising and public affairs campaign called “Better Plan No Bans,” to educate customers about new proposals to ban natural gas in new and existing buildings, urging them to voice their opinions with elected officials.
The results were overwhelmingly positive—generating tens of thousands of emails and phone calls from customers to hold elected officials accountable. This public outcry helped to remove the existing buildings ban from the state’s final budget deal reached by the governor and state legislature, a major policy win!
Fueling Tomorrow Today: Winter 2023 CIP Campaign
Better Plan No Bans Micro-campaign