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Galbani

In March 2017, The Martin Group took over social media (Facebook, Instagram, Pinterest) for the U.S. accounts of global cheese brand Galbani.

We began setting up a new strategy, handling customer response, working with their influencers, creating content (copy and graphics), and tracking analytics, with the goal of growing their audience and increasing engagement. After a month of posting, their audience grew 11% and their engagement more than doubled.