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Buffalo Filter

Hospital operating rooms should be places of healing. But in the presence of surgical smoke, it can be a harmful environment to the surgical staff and patients who are exposed to the equivalent of 27 to 30 cigarettes a day.

Buffalo Filter, the world leader in surgical smoke plume evacuation, turned to The Martin Group to develop a campaign to raise awareness of the dangers of surgical smoke. This campaign, utilizing print and digital ads, social media, webpages, and healthcare industry outreach, was also utilized to assist in B2B advocacy efforts for legislation and other calls to action.

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