Lifetime Assistance, Inc., the largest, most comprehensive agency in the Greater Rochester area serving children and adults with developmental disabilities, reached out to the Martin Group for help with their Annual Appeal Fundraising Campaign. Our creative execution highlights that every life has promise, and the money raised helps individuals with disabilities to be as independent as possible and to realize their full potential. Individual cards telling the stories of lives full of promise were housed in a kraft envelope. On the front, beautiful black and white portraits by John Myers were joined by a headline. On the back, we told individual stories and encouraged people to support Lifetime Assistance. The campaign gave a traditional mechanism for people to give as well as a digital call to action that drove donors to a Crowdrise fundraising page.