BUFFALO, NY–The Martin Group (TMG), a premier advertising, branding and public relations firm headquartered in downtown Buffalo, announced two staff changes, promoting David Cloyd to digital manager, and naming Sarah DiPofi brand coordinator.
Cloyd previously held the role of digital designer/developer. He is based in the company’s Buffalo office. In his new role, Cloyd continues his responsibilities on client website projects, including digital strategy, SEO research, content and UX/UI development, digital design and design consulting, and web development, as well as consulting with existing and prospective clients on upcoming web projects.
Cloyd graduated from the University of Texas at Austin.
He lives in Buffalo, NY with his wife and two children.
DiPofi previously held the role of public relations coordinator. She is based in the company’s Buffalo office. In her new role, DiPofi is responsible for keeping projects on time and within budget, and working with clients to meet their needs and goals. She will develop timelines and estimates, while working with brand managers to develop marketing strategies for clients. DiPofi will also act as a liaison between clients and the creative team to ensure needs are accurately relayed and articulated.
DiPofi graduated from Ithaca College with a Bachelor’s degree in Integrated Marketing Communications.
She lives in Youngstown, NY.
About The Martin Group
The Martin Group was founded in 2001 and is a leading strategic branding, creative marketing and public relations firm. The company is headquartered in downtown Buffalo, with an office in Rochester, N.Y. Using its proprietary Brand Fuel process – a mix of research, positioning and creative invention – the agency has ignited brands for a wide range of local, national and international organizations. The firm has extensive experience in several categories, including retail and sports promotion, health care branding and advertising, financial services and legal marketing, industrial/manufacturing brand marketing, website development, public relations, and social and digital media. TMG was recently named one of the fastest-growing and top private companies by Buffalo Business First. To learn more, call 716.853.2757, or visit tmgbrandfuel.com and follow us on social media: Facebook (facebook.com/TheMartinGroup), Twitter (https://twitter.com/tmgbrandfuel), Instagram (instagram.com/tmgbrandfuel), LinkedIn (linkedin.com/company/the-martin-group) and Pinterest (pinterest.com/themartingroup/).