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The Martin Group is Looking for A Senior Brand Manager in Rochester

4 min read
July 16, 2015


The Martin Group (TMG), a premier advertising, branding and public relations firm headquartered in downtown Buffalo and with a second office in Rochester, N.Y., is looking to hire a Senior Brand Manager who would be responsible for managing clients, clients’ brands and the projects and relationships the agency has with that client. The Senior Brand Manager is the liaison to the client and central to the development of ongoing business.


  • The Senior Brand Manager (SBM) is the day-to-day client contact and is responsible for developing and strengthening the business relationship with the client
  • The SBM counsels clients in marketing and spearheads efforts to develop strategies and goals; the SBM should periodically review the clients’ businesses with an eye toward identifying business needs of the client and opportunities for the agency; the SBM should have a long-range view of the account and be able to plan and manage activities on a quarterly and annual basis
  • A key responsibility is ensuring the client’s needs and expectations are met with projects that are on strategy, on time and within budget; if clients are not pleased, the SBM should identify problems early; the SBM should also be in close enough contact with the client and his/her business to identify both issues and new growth opportunities
  • The SBM is responsible for reviewing all project financials, including billing and reconciliations, and has a role in ensuring the agency’s profitability
  • At the senior level, the SBM will demonstrate high-level strategic thinking, writing Creative/Brand/Project Briefs, Points of View (POVs) and agency recommendations to the client
  • The SBM writes proposals, estimates and marketing plans for clients and prospective clients; the SBM also works with the rest of the agency team to write responses to RFPs, RFQs and pitch presentations as needed
  • The SBM manages budgets, timelines, workflow, meetings, and status reports for projects from start to finish
  • The SBM maintains accurate and timely customer, pipeline, and forecast data
  • The SBM should possess a general understanding of pricing strategies, demographic and geographic trends, competitive analyses, and market conditions in order to craft a strategic approach and offer the client solutions and recommendations
  • A key responsibility is communicating effectively in person, via email, and via the telephone with both the client and the agency’s creative team on specific projects
  • The SBM should also be fluent in the Brand Fuel Process and be able to speak to the agency’s creative, digital and media expertise


  • The SBM is critical to ongoing business development and is accountable for the success of the client relationship
  • The SBM should:
    • Demonstrate leadership, superior organization, exceptional communication skills, accuracy and efficiency
    • Work with the entire agency team to ensure excellence of the agency’s output – including strategy, account service and the final creative product


  • Bachelor’s degree in communications, marketing, advertising, or other related field
  • Master’s degree or MBA preferred
  • At least five to seven (5 – 7) years of advertising agency experience (or equivalent) preferred

Email Resume to: Dion Pender, Senior Vice President | Executive Creative Director (dpender@martingroupmarketing.com) or Lisa Strock, Senior Vice President | Client Services (lisa@martingroupmarketing.com)

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