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The best just got better.

2 min read
April 29, 2014

At TMG, we’ve been convinced for a while that we have the best clients in town. And recently, the best got better when Seneca Gaming Corporation named us as their agency of record for their three outstanding properties—Seneca Niagara Casino & Hotel, Seneca Allegany Casino & Hotel and Seneca Buffalo Creek Casino.

We know what you’re thinking. It must be like falling off a log to advertise something as fun and entertaining as a casino…with the bright lights and the excitement. Well, not so fast.

For our first assignment, Seneca Gaming and our research told us that we needed to highlight the dramatic upgrades that have taken place at Seneca Niagara. See, that’s what Brand Fuel is all about—true differentiation in the market. So we kicked off the relationship with a campaign that told the world that Seneca Niagara—which was already undeniably the best casino and hotel (we will entertain arguments for Buffalo Creek or Seneca Allegany)—just got better with better options in virtually everything that matters to people who want to play at the tables or the slots or on the dance floor or on the golf course.

We’re using every tool at our disposal, from TV to print to outdoor. But we’re looking forward to more hands-on research—at the tables and the slots and the dance floor and the golf course…



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