Earlier this year, TMG was tasked with refreshing the brand of Oliver’s Restaurant, one of the premier dining establishments in Western New York. Previous management held the restaurant for about thirty years, so current owner David Schutte wanted to appeal to a younger generation. A Brand Fuel injection addressed Oliver’s misunderstood image and encouraged present and future clientele to enjoy fine dining for everyday celebrations, not just special occasions. We evolved the Oliver’s logo and developed new design concepts that have been or will be applied to menus, ads, and a comprehensive new website. Featuring fresh new photography by Lori Joyce, the new website is fully mobile responsive and allows users to make reservations with two clicks.