Iconic Western New York Brand Names Leading Integrated Communications Firm to Brand and Promote Centennial Year
Akron, N.Y. – Nov. 28, 2017 – Perry’s Ice Cream, a fourth-generation, family-owned ice cream company headquartered in Western New York, today named The Martin Group (TMG) as its Agency of Record for the company’s historic 100th anniversary promotional campaign.
Since Perry’s Ice Cream’s inception in 1918, the Perry Family has grown the iconic Western New York brand into a household staple with number one market share throughout Upstate New York. To generate excitement around the 100th anniversary celebrations, which will include various limited-edition product launches and special events, TMG’s branding, public relations, digital and social media specialists will help develop and execute a dynamic and highly-integrated marketing communications initiative.
“It’s an honor to work with a legendary Upstate New York brand like Perry’s Ice Cream,” said TMG’s President and Chief Creative Officer Tod Martin. “At The Martin Group, we are always looking to surround ourselves with best-in-class brands, and Perry’s Ice Cream fits that bill. They’ve done the near impossible—maintaining a top-quality product and solid brand relevance for almost 100 years. And we’re very excited for the anniversary campaign to come.”
TMG first engaged with Perry’s Ice Cream for the launch of their 2017 Sabres-themed flavor, “Let’s Dough Buffalo!™.” Public relations and social media strategy and tactical execution helped to drive above average initial sales for the limited-edition flavor.
“As a fourth-generation Western New York company, it was important for us to align with an agency that exhibited similar values and a shared vision for honoring this business milestone,” said President and CEO of Perry’s Ice Cream Robert Denning. “Our 100th year marks a historic moment for our company, and we look forward to celebrating with our team members, customers and generations of consumers who have been part of our success story. Additionally, this is a huge opportunity to look forward to our next century of business and introduce Perry’s to a growing audience in new markets.”
Perry’s Ice Cream adds to TMG’s expanding food and beverage vertical, which includes work with both regional and national clients including Wegmans, Galbani Cheese, Dave & Buster’s, 7-eleven, and Southern Tier Brewing Company, among many others.
While much of Perry’s 100th anniversary plans have not yet been revealed, Perry’s Ice Cream lovers can expect past fan favorites to make a reappearance starting in the spring of 2018. Additional celebratory events will occur throughout year, concluding on November 13th, 2018 when the brand officially turns 100 years old.
About Perry’s Ice Cream
Perry’s Ice Cream, founded in 1918 by H. Morton Perry and headquartered in Akron, New York, is a family-owned and operated fourth generation ice cream manufacturer and distributor with over 350 employees. Perry’s Ice Cream is the top selling ice cream brand across Upstate New York, proudly made the old-fashioned way, crafted one batch at a time and slow cooked for an exceptionally creamy texture and taste.
About The Martin Group
The Martin Group is a leading integrated communications firm headquartered in downtown Buffalo with an office in Rochester, NY. The firm works with best-in-class organizations ranging from small businesses to global enterprises and has extensive experience in several categories, including sports, health care, financial services, food and beverage, higher education, technology and not-for-profits. In 2016, The Martin Group was named one of WNY’s Top Private Companies and the 2nd Fastest Growing Company in WNY by Buffalo Business First.