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Healthcare Advertising Awards 2023

2 min read
July 20, 2023

The 40th Annual Healthcare Advertising Awards have come and gone—and we are thrilled with the results! After submitting 13 nominations in a field of 4,300 entries received, our team received 11 awards including 3 Golds, 3 Silvers, 1 Bronze, and 4 Merits. A national panel of judges evaluated all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact in this largest and most well recognized healthcare advertising awards competition.

The Martin Group’s five (5) winning projects for Kaleida Health included a gold award for the Josh Allen TV spot for the Patricia Allen Fund at Children’s Hospital of Buffalo Foundation, integrated campaigns for a variety of service lines, a stroke commercial for Gates Vascular Institute, and a maternal medicine campaign. We received six (6) awards for digital, radio, TV, and outdoor ads for Samaritan Health, as well as a gold award for their integrated orthopedic services campaign.

Congratulations to these wonderful clients, our exceptional team, and all 2023 Healthcare Advertising Award winners!

Total Advertising Campaign (Without TV) – Silver, Kaleida Health

Radio Advertising Single – Silver, Samaritan Medical Center

Total Digital Marketing Program – Silver, Samaritan Medical Center

Television Advertising Single – Merit, Kaleida Health

Total Advertising Campaign – Merit, Kaleida Health

Television Advertising SingleMerit, Samaritan Medical Center

Total Advertising Campaign – Merit, Samaritan Medical Center

Total Fund Raising/Development Campaign – Gold,
Children’s Hospital of Buffalo Foundation

Outdoor – Gold, Samaritan Medical Center

Total Advertising Campaign (Without TV) – Gold, Samaritan Medical Center

Television Advertising Single – Bronze, Children’s Hospital of Buffalo Foundation

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