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Public Relations and Social Media Coordinator

Full-Time Position (Rochester office)

The Martin Group (TMG) is hiring a Public Relations and Social Media Coordinator. Our ideal candidate is an energetic, flexible, entry-level practitioner who possesses skills/knowledge in both public relations and social media, and has the ability to balance multiple assignments, while supporting several busy, senior-level public relations and social media professionals. This position requires strong communication, organization, and time management skills. An understanding of public relations, content marketing and social media trends is also a plus.


  • Experience in public relations and media relations, and heavy interest in news and current events
  • Familiarity with social media space and some experience managing Twitter, FB, Instagram, YouTube, LinkedIn, and Snapchat accounts; as well as awareness of emerging platforms
  • Strong written communication skills and ability to synthesize information quickly and communicate complex topics through media releases, social media posts, and other tactics
  • Interest and developing knowledge of news, current affairs, content marketing/social media, influencer/ambassador, and digital trends and tactics
  • Experience monitoring media coverage and/or social media engagement, as well as in building clips/coverage reports, outreach lists, media/influencer lists, and general brand research
  • Interest in high energy workplace environment and securing publicity and media results for clients
  • Self-motivated, coachable, willing to learn and also support/collaborate with larger team
  • General understanding of a public relations/advertising agency’s role in supporting client roster
  • Ability to collaborate with the agency’s traffic, creative, and production teams on social media and public relations projects and design/collateral as needed

Job Requirements:

  • Bachelor’s degree in public relations, communications, marketing, journalism or related field
  • Strong written and verbal communication skills
  • One to three years of experience in the fields of public relations, advertising, journalism, branding, social media and/or marketing
  • Positive attitude, enthusiasm, and ability to interact with colleagues at all levels
  • Excellent time management and organizational skills, with ability to multi-task and shift gears at a moment’s notice as client work requires
  • Ability to maintain project, time, and expense reports for efficiencies and record of activity
  • Agency experience via internship or full/part-time experience strongly preferred
  • References will be requested


This position is no longer open. Please check our Careers page for our available positions.

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