A campaign that matters. – The Martin Group

Since being rebranded as Generations Bank, the Seneca Falls-based financial institution has focused on showing the public how they have remained “Rooted in the things that matter.” To illustrate the bank’s consistent values and community involvement, we focused the 2014 Annual Report around five individuals who epitomize the values Generations shares with the communities they call home and the people who make up the Generations family. Heroic portraits showcased a key word characterizing the subject and a value Generations Bank holds dear. Beyond the annual report, the individuals and their images were also used for in-branch posters and will form the backbone of the 2015 marketing campaign, which will emphasize the values that have remained constant for more than a century.