A longstanding partner of The Martin Group, ECMC has been Western New York’s community hospital for decades, delivering true care across countless specialties. Since its beginnings as a county hospital, ECMC has grown exponentially with new facilities, leading specialists and an ever-developing campus—and ultimately, these changes for the better have been both for and because of the patients and families served. We created a campaign executed across television, print and digital advertising that highlights the special relationship between the one-of-a-kind hospital and the community that relies upon it. Built on a simple statement—what’s ours is yours—it serves an evocative pledge to Western New York and beyond. Managing Facebook, LinkedIn and Twitter, we helped ECMC double its followers and increase monthly engagements by 30% in 2016.