Year-end Headliners: Big wins, bold stories—and bigger reach
If there’s one thing our PR team knows how to do well, it’s how to cut through the chaos. And this time of year, there’s a lot of it.
As we flip our calendars to a new edition, it feels like our clients have been busier than ever—and for good reason. From environmental impact campaigns and meaningful athlete partnerships to business expansions and collaborations with one of the world’s top artists, the last few months have been defined by navigating the noise and connecting with audiences in powerful ways.
Through our steady relationships and proactive approach, the coverage we’ve helped secure reflects some of our best work. Want to see what we mean? Check out our latest Headliners below:
Paint recovery program makes it easier to get rid of old products at no cost
Chicago Daily Herald – December 3, 2025
PaintCare launched its statewide paint recycling program in Illinois on December 1, introducing residents to a year-round, no-cost way to dispose of leftover paint under the state’s new paint stewardship law. Our PR team collaborated with PaintCare to build awareness in this new market, securing coverage in outlets like the Chicago Daily Herald to spotlight the program’s convenience, environmental benefits, and expanding network of drop-off sites—helping establish a strong foundation for ongoing public engagement.
Indianapolis Colts star pays tribute to fallen fire captain
Facebook — December 2, 2025
In this Facebook post, the National Fallen Firefighters Foundation highlights Indianapolis Colts center Danny Pinter’s heartfelt “My Cause My Cleats” tribute to fallen firefighter Captain Adam Kuspa—a moment that became especially meaningful for the Kuspa family during their visit to Lucas Oil Stadium. The story not only spotlights Pinter’s commitment to honoring the fire service, but also shows how personal, athlete-driven tributes can amplify the NFFF’s mission far beyond its traditional audience.
Working closely with the Colts’ communications staff, The Martin Group ensured the NFFF’s content was shared across the club’s @ColtsLife channels, extending visibility to NFL fans and introducing new supporters to the foundation’s work through a high-visibility partnership. This type of authentic PR matters: it humanizes the mission, elevates the voices of fire hero families, and demonstrates the power of telling your own story.
Billie Jean King’s lasting influence on the rise of girls’ football, 25 years in the making
Women’s Tennis Association (WTA) — November 26, 2025
Billie Jean King’s trailblazing legacy takes on new relevance as USA Football accelerates the rapid rise of girls’ and women’s flag football. This story follows Callie Brownson—USA Football’s senior director of high performance and national team operations—whose career was shaped by King’s message of equity and possibility. A barrier-breaking coach at the collegiate and NFL levels, Brownson now oversees the execution of USA Football’s national team program, which involves building the high-performance pipeline for one of the country’s fastest-growing sports ahead of flag football’s 2028 Olympic debut.
Finding inspiration from the WTA’s decades-long playbook for building visibility and opportunity for women athletes, Brownson is helping USA Football advance the sport with the same intentionality and impact. And with this feature on a global tennis platform, USA Football is reaching an entirely new audience—one that may never have considered football part of their sports story until now.
Made in WNY: Rosina Food Products nears completion of expansion to meatball-making facility
The Buffalo News — November 14, 2025
In just 48 hours, The Martin Group turned a last-minute client request into a major Western New York news moment. When Rosina Food Products — the nation’s #1 frozen meatball and pasta brand — called needing to announce a “150 jobs in 60 days” hiring blitz for its $30 M West Seneca expansion, we delivered. Our team crafted a tight narrative, planned a visual media scrum, and activated trusted media relationships. The result: coverage across every major outlet, including an in-depth feature in The Buffalo News, nearly 400 job seekers at open interviews, and a surge of regional media momentum celebrating hometown pride.
Greenlight Networks acquires Loop Internet, plans further expansion in NEPA
Scranton Times-Tribune – October 2, 2025
Greenlight Networks advanced its network footprint across Northeast Pennsylvania (NEPA) throughout 2025, marking its fastest growth year on record. With major acquisitions—including Loop Internet and FastBridge Fiber—the company positioned itself for significant expansion across NEPA and set its sights on additional neighborhoods in emerging markets such as Maryland. As this momentum accelerated, Greenlight partnered with our PR team to deliver a coordinated media relations strategy aimed at introducing the brand to new communities and reinforcing its presence in previously underserved regions.
Together, we elevated awareness of Greenlight’s homegrown, community-first approach and spotlighted its differentiated fiber-to-the-home service—helping the company steadily connect with new customers.
Price Chopper celebrates 10 years with Market 32 name, store concept
Times Union – September 8, 2025
Market 32 and Price Chopper, the neighborhood grocer with 129 stores across a six-state footprint, recently celebrated a decade since opening the doors to its first Market 32 store. The Martin Group worked closely with the company to help plan and promote a multifaceted 10-week campaign to celebrate the anniversary—not just as a brand milestone, but as a chance to reinforce their fresh-forward identity, customer impact, and continued investment in innovation and community. Over 10 weeks, our team strategically engaged local and trade media, touting storytelling angles of long tenured team members, longstanding philanthropic efforts, community and sampling events, giveaways, and more.
The unique collaboration that produced Bad Bunny’s ‘Nuevayol’ Yankees and Mets hats
The Athletic – September 4, 2025
When New Era Cap teamed up with global superstar Bad Bunny for a limited-edition Yankees and Mets collection inspired by his track “NUEVAYoL,” our team at The Martin Group played a key role in amplifying the collaboration. Through our outreach, we were able to coordinate an interview with a reporter at The Athletic, connecting them with a New Era representative and providing additional context around the collaboration. The final piece spotlighted the collection as a vibrant blend of music, heritage, and fandom, while further elevating New Era’s position at the intersection of sports and culture.
How Training the Trainers is Boosting School Bus Safety at STA
School Bus Fleet – August 28, 2025
Student Transportation of America (STA) continued to elevate its industry leadership in 2025 with a flagship School Bus Fleet feature spotlighting its innovative “precision driving” train-the-trainer safety program. As part of our trade-media strategy, we partnered with STA to position its VP of Safety and Training as a leading voice on driver development and student safety best practices. The resulting story highlighted STA’s differentiated, hands-on training model that sets the company apart from other providers and reinforced its commitment to building a safer, more skilled workforce across its national operations.
Q&A with Jin Chen, Chief Technology Officer at NeARabl
CityBiz – August 20, 2025
As part of our thought-leadership strategy, we spotlighted NeARabl’s Chief Technology Officer, Jin Chen, in a CityBiz article highlighting her vision for next-generation spatial computing and STEM innovation. The feature showcased how she helped develop NeARabl’s uniquely differentiated technology—advancing precision mapping and immersive tools to support the building and design sector. By elevating her perspective in a respected regional business outlet, we helped NeARabl reach new audiences, strengthen its tech credibility, and reinforce its commitment to pioneering STEM-driven solutions.
Buffalo designer Abigail Lee debuts exclusive collection at Tops Markets
WGRZ – August 8, 2025
During the lead up to as well as throughout football season, Tops Friendly Markets engaged The Martin Group to support building awareness for two new brand launches in Western New York stores—which would mark a first-of-its-kind influencer partnership for the grocer.
By Abigail Lee, a local fashion designer focused on football pride, and Little Dreamers Company, a bamboo pajama brand co-founded by two moms out of California with strong Buffalo ties, were each launching Buffalo-inspired collections in stores across the region. We worked hand in hand with the Tops team to develop messaging, set up interviews ahead of launch events, get Buffalo media into store locations, and elevate Tops as a leading tailgating destination within coverage opportunities.
Want to learn more about The Martin Group’s work? Click here.