Public Relations Coordinator

The Martin Group, a premier integrated communications firm headquartered in Buffalo, NY is looking to hire a Public Relations Coordinator in our Buffalo or Albany location.

You will be responsible for supporting the Public Relations Team (PR Team) in the delivery of PR services to clients. You will assist in developing creative ideas to help clients meet objectives and maintain a favorable image.

At The Martin Group, we love what we do and care greatly about how we do it. You will be successful in this role if you are passionate about deeply engaging with your team, the client, and community, are driven by inspiring action toward creative solutions, and consistently strive for precision in execution.

Primary Responsibilities

• With supervision and direction, supports the Public Relations team in the delivery of PR services to clients. Conducts research for optimal targets and contacts for client campaigns to provide clients with the most tailored strategy possible. Uses critical thinking and problem-solving skills to analyze problems and identify solutions.
• Assists the PR team in drafting, editing and distributing press releases, media advisories, scripts, speeches, talking points, blog content, social media postings, advertising copy, and other internal/external public relations content.
• Assists in developing creative ideas based on input from more senior members of the PR team, clients, and personal research, as well as adherence to content strategy calendars and assignment due dates. With direction, writes content, copy and messaging in variety of styles, voices and tones, adaptable to different target audiences, product categories and branding initiatives.
• Attends networking and media events, as well as meetings with clients, suppliers and partner organizations to discuss aspects of PR campaigns and activities.
• Conducts media monitoring and clips tracking, working with more senior members of the PR team to gather client media coverage and create reports to demonstrate success and impact.
• Builds and maintains news media, influencer and social media contact lists to help generate opportunities. Monitors media coverage and digital and social media engagement. Creates and updates media lists and distribution lists.

Skills and Abilities

• Ability to consistently meet deadlines, surpass client expectations, and demonstrate competence and discretion at all times.
• Ability to write compelling content with minimal supervision
• Comfortable with and able to manage workflow in a fast-paced environment, as well as function in open workspace setting.
• Proficient with Social Media platforms.
• Proficient with Microsoft Office, Adobe Creative Suite, WordPress, Dropbox, and other such tools.

Requirements

• Bachelors degree in Creative Writing, Communications, Journalism, Political Science, or Business or equivalent work experience required.
• 2 years of proven writing or editing experience.

Salary Range: $40,000 – $50,000 annually

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