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Wegmans

Stocking one of the nation’s top grocers with fresh packaging, collateral and faces. 

Situation

Rated America’s Most Respected Company by Harris Interactive and No. 1 for Company Reputation by Nielsen, Wegmans Food Markets is a Rochester-based supermarket that’s gained national praise over the years for its family values, superior customer service and top-quality products. With an almost cult-like following, the grocer wanted to maintain its high level of standards and acclaim in all facets of its business, including its internal brand packaging, external facing events, and new-store recruitment efforts.

Solution

Through a multifaceted creative relationship that includes support for everything from package design and rollout to event collateral for Wegmans’ signature customer events to employee recruitment campaigns, we help the beloved grocery store chain maintain its high brand standards as it expands to include new products and new stores along the east coast.

Results

Throughout our continued relationship, Wegmans has continued to successfully increase its number of branded products, customer events and store openings. With new stores continuing to open along the east coast, we’ve increased our creative support for their Grand Opening efforts, while seamlessly supporting their ongoing package redesigns and other efforts to help keep the brand fresh, inviting and top-of-mind for new and existing customers.