Sponsored by Frontier Communications, DISH Network, CoBank and The Weather Channel, the $10 million America’s Best Communities competition was launched to revitalize small towns and rural communities across the country. As the competition approached its grand-prize announcement, lead organizer Frontier Communications engaged Martin Davison Public Relations to grow excitement and generate awareness in communities spread across the U.S.
Employing an aggressive media relations strategy, MDPR secured more than 150 stories across the country, which grabbed the attention of several high-profile influencers and prompted them to share content on their networks. Additionally, with no paid promotion, social media content created by MDPR achieved a reach of over 525,000 on Facebook and 41,900 impressions on Twitter in the two-week span surrounding the grand-prize announcement.