Victoria knows a thing or two about challenging and changing perspectives. She played men’s lacrosse for five years, overcoming common perceptions about gender within athletics. Today she develops compelling ideas that help audiences see brands in a new light. As a junior copywriter, Victoria creates copy for digital and print advertising and collaborates on campaign concepting for clients including Wegmans, Jewish Senior Life, Trillium Health, Bond Benefits Consulting, and more. It was her own shift in perspective during college that led her down the path to advertising copywriting. While completing the 3+1 program for fashion marketing through SUNY Oneonta and the Fashion Institute of Technology, she spent a semester in Florence, Italy. Concepting projects she completed for the Salvatore Ferragamo Museum and Florence’s Eataly challenged her creatively and inspired her to switch her career focus to advertising and marketing communications, where she could make a greater impact than just within the fashion industry. When she’s not working, Victoria loves spending time with her significant other being outdoors hiking, snowboarding, playing in a kickball league, or walking their dog, Princeton.