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Caitlin Higman

Project Manager

After graduating Magna Cum Laude from the University at Buffalo with a dual degree in marketing and operations, Caitlin launched her professional career with The Martin Group following successful internships at Ronald McDonald House Charities of Rochester, Rochester Athletic Club for Women, CLIC Sargent in London, England, and our very own agency. Working with clients like Kaleida Health and The Ralph C. Wilson, Jr. Foundation, her duties include supporting the Buffalo Office’s account service and creative departments on day-to-day tactical operations for integrated campaigns and projects. The extremely organized Rochester native works closely with our teams to ensure that client goals are accomplished on time and on budget. During her off hours, Caitlin pursues her foodie passion at her second job as a chocolatier/baker, making professional wedding cakes, desserts, ice cream, and chocolate.