Posting content and promoting it organically is the common way people think of Social Media Platforms. For our campaigns to be effective we leverage Paid Social Media to help reach our audience more effectively.
Paid Social Media incorporates a wide range of tactics, include but not limited to:
These ads are placed on a wide range of platforms, including:
One huge benefit of Social Media platforms is our ability to target our audiences more granularly, allowing us to be very efficient with our paid media budget.
Any social media ad needs to conform to each platform’s standards and guidelines and is usually created in collaboration with our Creative Department.