CFSI – The Martin Group

Global Strength.
Local Focus.
Built For Growth.

The Martin Group and iCrossing combine deep regional knowledge with global capabilities and integrated expertise across strategy, creative, media, PR, data, and technology. Working as one accountable partner, we connect insight to action—helping CFSI make smarter decisions, improve marketing efficiency, and drive measurable, scalable growth across its businesses.

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Your team.

Jennifer Hunold

Jennifer Hunold,

Vice President | Business Insights

Dan Giacomini

Dan Giacomini,

Vice President | Strategy

Richard Gatewood

Richard Gatewood,

Global Head of Digital Solutions

Bayley Ward

Bayley Ward,

General Manager, Rochester I Account Supervisor

Michael Tsanis

Michael Tsanis,

Senior Vice President | Creative

Aaron Harris

Aaron Harris,

Senior Director Client Engagement

Tim Khoo

Tim Khoo,

Data & Analytics Director

Brent Birnbaum

Brent Birnbaum,

Head of US Media

Derek Van Horne

Derek Van Horne,

VP, US Head of Experience Design and Content Solutions

Ken Kulas

Ken Kulas,

Senior Digital Architect

Biagio Patti

Biagio Patti,

Senior Vice President I Media

Rachel Surdi

Rachel Surdi,

Senior Digital Marketing Manager

Mike Barone

Mike Barone,

Senior Advisor | Public Relations

Julia Telford

Julia Telford,

Public Relations Manager

Kearney Erhard

Kearney Erhard,

Associate Creative Director

Brittney Sikora

Brittney Sikora,

Creative Supervisor

Dre LoPiccolo

Dre LoPiccolo,

Motion Designer

Susan Zeigler

Susan Zeigler,

Media Director

Amy Pecoraro

Amy Pecoraro,

Senior Vice President | Creative Operations

Lori Wilson

Lori Wilson,

SVP, Head of Creative Services

Why Martin x iCrossing

Built to strategically drive CFSI growth

Shared values and commitment to partnership

Deep regional presence backed by a global digital leader

Tailored to increase efficiency and impact for all CFSI businesses