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LECOM Health Challenge

PGA

To generate a steady drumbeat of media coverage surrounding the PGA TOUR’s return to Western New York with the LECOM Health Challenge – a Web.com Tour event at Peek’n Peak Resort July 4 – 10, 2016 – the tournament’s host committee – the Chautauqua County Regional Economic Corporation (CREDC) – brought on Martin Davison Public Relations to oversee all public relations and social media strategy development and execution.

The inaugural year of the LECOM Health Challenge was a complete success. Not only did media outreach efforts surrounding the tournament generate 340 stories and more than 535 million impressions, but the tournament beat out six other first-year tournaments for the prestigious “Rookie of the Year Award” from the PGA TOUR.