When New Era Cap decided to pitch the biggest party during Major League Baseball’s All-Star Game in San Diego, the TMG creative team went to bat with unique branding concepts, logos, signage and other collateral for the exclusive event. Our goal was to generate brand awareness and visibility by cultivating real-life engagement experiences. Based at the Palomar Hotel’s rooftop pool, the New Era MLB All-Star Pool House hosted guests like MLB All-Star Bryce Harper and model Nina Agdal. The overall style reflected and incorporated design elements from baseball and the So-Cal Lifestyle (beaches; the ocean; calm, cool and relaxed). From July 11-12, the New Era MLB All-Star Pool House was the place to be and be seen.