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Winning Websites

3 min read
November 17, 2016

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The Martin Group (TMG) was recently recognized by the Academy of Interactive Visual Arts (AIVA) for exceptional web design, web marketing and web advertising by scoring one gold and one silver award for client work in the annual global  W3 Awards.

TMG received Gold for Corporate Communications for U&S Services, which engages visitors in a dynamic new website with colorful and beautiful photography and easily navigated content that reinforces its role as a leader in energy and operational optimization.

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As an expert in providing building solutions to a diverse client base, U&S Services wanted a website to showcase their work on a national and local level. Our digital team and creative team developed a site utilizing bold images to detail many of the projects to which U&S Services has contributed. For mobile devices, we also implemented an innovative site navigation system. The extensive effort effectively utilized U&S Services’ impressive list of clients across a wide range of industries and ultimately created an award-winning website.

TMG also took Silver for Branding for New Era Golf, which reflects the essence of its brand through imagery and messaging to enhance its customers’ online shopping experience.

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In March 2015, New Era Cap tasked TMG with creating a unique web presence for their award-winning Golf line. It would serves as somewhere to showcase their dynamic videos, the prestigious athletes in New Era Golf’s roster (Dustin Johnson, Davis Love III, Martin Kaymer), convey each cap’s technological benefits and highlight the product itself. Each section of the website we developed has its own special features, with the most impressive being the Technology section with its hover states, and the Customize section, which allows potential accounts to visualize what their caps will look like in each of the available colors and silhouettes. The more one plays around the site, the more is revealed.

Receiving over 5,000 entries, the W3 Awards honor outstanding websites created by some of the best interactive agencies, designers and creators worldwide. The judges are an invitation-only body of top tier professionals from acclaimed media, interactive advertising and marketing firms such as Conde Nast, Disney, The Ellen DeGeneres Show, Microsoft, Wired and Yahoo! The judging criteria includes creativity, usability, navigation, functionality and visual design. The W3 Awards are structured to uphold a standard of excellence by allowing a category to have up to one winner and some categories have no winners at all. Less than 10% of all entries are selected as Gold Winners.

Other noteworthy Gold Winners include American Express, Yahoo!, Tate Modern, Adidas, Harvard Business School, IBM, Patagonia, PGA Tour, Lowe’s Companies, Louis Vuitton and WWE.

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