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8 min read

The cannabis PR problem -- and how to fix it

Three years ago this month, New York officially passed the Marijuana Regulation & Taxation Act (MRTA), legalizing adult-use cannabis across the state. Since then, the Office of Cannabis Management has opened in Albany; more than 80 legal dispensaries have opened across the state; and work to aid communities disproportionately affected by years of cannabis criminalization…  Read more

5 min read

Mastering your next capital campaign

Are you a nonprofit looking to make major equipment purchases, build a new facility, grow your endowment or increase your staffing numbers to improve your organization and meet your goals? If so, a capital campaign may be the best way to do so. Capital campaigns are focused and intensive fundraising efforts nonprofits use to raise…  Read more

10 min read

Taking our sweet time with this year’s Super Bowl ads

Another big game is in the books, and we’ve seen plenty of day-after assessments of the ads interspersed throughout on-field action (and suite shots of Taylor Swift). But how many of these analysts took THREE WHOLE WEEKS to let these ads re-air, worm their way into the public consciousness, and age in a way that…  Read more

5 min read

Made to order: Delicious food trends for your 2024 menu

Sometimes, our food acts as boring, necessary fuel to keep us upright, cognitive, and moving forward. It’s not exciting or adventurous; it’s utilitarian, with meals void of the creativity necessary to make it into something special.  But not always. Thankfully. With its myriad flavors and infinite possibilities, food can be a source of excitement, entertainment,…  Read more

6 min read

More industry changes in 2024? We have thoughts.

In just a week, we will officially kiss 2023 goodbye and say hello to 2024. But before you slam your laptops shut, eat your body weight in cookies, and scroll TikTok for hours on end, we have some final insights for you. We’ve already covered creative, but as an integrated communications firm, we’re looking at…  Read more

5 min read

She’s Got Next: Amplifying Women’s Voices in the Wide World of Sports

It was simultaneously the most well-intentioned and worst advice I ever received. In the late 1990s and early in my career as a sports reporter, an editor I respected advised me not to cover women’s sports. If I let people pigeonhole me—as the woman who covered girls’ sports—I would never be taken seriously enough to…  Read more

3 min read

She's Got Next: Advice

We’re celebrating the first year of “She’s Got Next” with the greatest hits from our conversations with movers and shakers in the world of women’s sports. What was the top advice from our guests in 2023? Whether you’re starting out in your career, moving into management, or a veteran of the sports game, we can…  Read more

9 min read

The NFL in 2023: How influential women are changing the game

For anyone who doesn’t pay attention to American pop culture or sports, please allow us to fill you in on the absolute domination of Taylor Swift and Travis Kelce right now. After Kelce famously attempted to ask Taylor Swift on a date using her token friendship bracelets made popular by her record-breaking Eras Tour, the…  Read more

5 min read

Creating next year: What to watch for in 2024

Remember 2023? Neither do we—and that’s okay. Before we know it, there’ll be a whole new year to celebrate and navigate anyway, with all the new things we’ll learn throughout the next breakneck-paced 12 months. Things are changing insanely fast these days, and that’s especially true on the side of creative services. Every year, each…  Read more